Jawbone
Starts With Jambox
The Jambox Mini was sized down for portability so people could enjoy content including movies, TV shows, games, music and calls via blue tooth using their favorite mobile device. The Jambox Mini featured a sophisticated product design that appealed to the design conscious consumer.
We launched this new product with the simple insight that all of life's moments on the go start with Jambox. The campaign was shot by famed fashion photographer Juergen Teller to help appeal to the design conscious user.
Role ›
Creative Director, Writer
Photographer:
Juergen Teller
Creative Collaborators:
Anita Fontaine, Frank Lionetti
Agency:
West
